The Pixiu logo represents the core of our identity — a linear illustration inspired by the founder’s family. Drawn from a single continuous line, it reflects the studio’s sense of precision, minimalism, and unity. The same philosophy extends to our branding, from the logo to the carefully selected typography.
Beyond our own identity, we create brand visuals that embody clarity and purpose. Each logo and design system is built with architectural precision — simple, structured, and timeless. Our goal is to translate a brand’s essence into a visual form that feels both distinctive and enduring.